Carve Your Own Path
Illustration for Adobe's new line of merchandise
Art Direction: Joanna Orban
Categories: Advertising, Illustration
Adobe was in need of a bold, motivational illustration to be utilized across the various merch items they distribute. This merchandise is distributed to Adobe Student Representatives in bulk, and handed out on campuses across the world to spread awareness of Adobe CC.
I was honored to have had creative freedom to establish the tagline, then concept and design it. The phrase needed to be creatively inspiring for a college student audience, so I decided to design around a phrase my mother tells me all the time.