Fonts.com Hero Image
Utilizing 'Lumier' the analog way
Art Direction: Ryan Arruda
Categories: Advertising, Illustration,
Having creative freedom with the phrase, I decided to illustrate something that has meaning to me and gave me the motivation to walk my talk.
This large-scale hero image was illustrated on a public chalkboard and photographed for use on the Fonts.com website. I was provided with the Lumier family (created by Dusan Jelesijevic) to put to the test.