Four Seasons Food Truck
Taste on Tour
Client: Four Seasons
Art Direction: Jaimey Easler & April Duffy
Link: Taste on Tour
Categories: Advertising, Misc.
The Four Seasons Food Truck embarked on a nine-city culinary tour down the East Coast, serving up plenty of gourmet street food along the way.
From September 15 to November 11 2014, the Four Seasons Food Truck made its way down the Eastern seaboard on a 43-day, 1,037-mile journey from Boston to Miami. The chefs at Four Seasons hotels and resorts in each of the nine destinations have crafted unique menus specifically for the tour, each one expertly designed to highlight some of the best flavors their cities have to offer.
The typography was drawn on a large chalkboard, then photographed and pieced together for the truck wrap.